We live in an increasingly upside-down world. To quote the great
sage Yogi Berra, "even the future ain't what it used to be." The
scope, complexity, and rate of change is increasing in virtually
every organization. Yet, individuals at all levels must keep focused
on producing results - even in the face of greater instability.
This presentation is based upon Tom's next book - The 1%
Solution TM. It incorporates
some of his research into Olympic Gold Medal Winners. Tom found that
in the men's downhill at the 2006 Winter Olympics in Torino, for
example, the difference between first place and fourth place was
1.08 seconds or .9%. In all Olympic events, the difference between a
gold medal and no medal averages about 1%. Between 1st and 10th
place, the average is about 2%.
Whether it's sales reps, manufacturing directors, engineers,
entrepreneurs, or others, the key to building sustainable profits in
an upside down world lies not in trying to be 100% better than your
competition; it lies in simply being 1% better in everything you do.
Best of all, by researching Olympic athletes, Tom's uncovered a
unique way business leaders in a high pressure situation can
jump-start performance within 72 hours. Tom coined the term
"Behavioral Leverage" to describe this process.
If you're looking for ways to help your audience keep forward
momentum strong in turbulent times, let go of the old and embrace
the new, this presentation is a good choice for you.
